Application developers are struggling today to find users for their smartphone applications. The main reason is, understandably, “competition”. The iPhone’s App Store has more than 500,000 apps, while Google’s Andorid Market is bulging with 250,000 apps. One could easily conclude that marketing is essential for any application’s survival. Some of the effective application marketing techniques are listed here.
Application developers are struggling today to find users for their smartphone applications.
The main reason is, understandably, “competition”. The iPhone’s App Store has more than 500,000 apps, while Google’s Andorid Market is bulging with 250,000 apps. One could easily conclude that marketing is essential for any application’s survival. Some of the effective application marketing techniques are listed here.
In the app store: Give your app a catchy and catchy name.
The description of the app on the iTunes page or on the Android Market page plays an important role in making the app a hit and don’t forget the importance of screenshots. You should be prepared to rework app descriptions and screenshots for as long as you can and try to figure out the impact of the changes made.
Playing with a price:
If you’re not going to give away your app for free, you’ll need to play smart while pricing your app. Find out what your competitors are doing and try to outsmart them in this area. Sales announcements can create a buzz around the app. In 2009, Peggle, the iPhone app, did just that. Offering a free and a light version can also entice users to buy the full version.
Press Releases:
Press releases help with application marketing in many areas such as branding, being published and increasing its downloads. If you can’t afford to spend a lot on this, you can take advantage of the help of free press release sites. Some of these sites will also submit them to Google News. If you think you can’t write and publish press releases, take advantage of the help of a press release specialist.
Update:
Don’t try to provide all the features in the first version – it is very difficult and it will not help you in marketing. Save some features for updates. Otherwise, every time you update, you should say, “Minor bugs fixed”. Updates can be used to create a buzz around your application. When updating, take advantage of the press release aid again for marketing. Often times feedback will assist you in making the changes needed in the update. Listen to feedback.
Post to blog:
There are lots of app marketing sites and review sites. Submit your application to as many sites as possible. You can take advantage of this service for a small fee, if not free. If they ask for money for publishing, please find out if they will provide a link to your app’s iTunes page and more importantly your website.
Track your growth:
There are many tools available to track your app downloads. Some of them offer this service for free, while some other tools will ask you for money. These tools are complemented by various charts to make sense of the trend that is understood.
Develop great apps:
With these few techniques, there are many other marketing techniques that can make an app a success. You can reach the Top 100 with mediocre applications, but it is very difficult to stay there. A mediocre app will also damage your reputation as an app builder.
There are many more effective ways to promote smartphone applications. If you are planning on launching the app, feel free to contact Alpha Digits for assistance. We can assist you in areas such as writing and publishing press releases and submitting applications to websites and directories.
